Welp, we did it. We not only survived, but thrived for 12 whole months.

I am the ultimate you-don’t-know-until-you-try story. And, in my wildest fantasy, I never would have predicted the success, the revenue, and the smooth sailing (for the most part) we experienced right out of the gate.

So, what’s the deal? Was it luck? Not even a little bit. (Well, maybe.)

For roughly the last decade, I’ve tried my best to build a network– a real network– of people who like me, trust me, and want to see me do well.

When Covid hit, I leaned on that network hard. When I launched my own business, I leaned on that network even harder. Here are some takeaways from the last 12 months.

1) Just. F*cking. Do. It.

If you have a gut feeling something is going to succeed, or that you can do something, do it. Getting started is the hardest part. And while not everyone has the privilege or opportunity to go out on their own, trust your gut if it does and just do it.

2) As Seinfeld says, “People– they’re the WORST!”

Not all people, but you’ll run into soooooo many selfish people who mistake hunger, for desperation. Stick to your guns.

3) Time and health — nothing else REALLY matters.

Without your health, nothing else matters. This includes mental health. Stay sharp, eat healthy, drink water.

Time is our only finite resource. Choose how you spend your time wisely.

4) “Your network is your net worth” —Copernicus (I think)

I cannot stress this enough. Start today, literally right now. Stop reading this post and start working on your network. Give without the expectation of receiving and good things will happen.

5) Self Awareness >

There are so many people who are bad at playing “the game”. You know, the game we’re all playing. The one where we’re all trying to do our best, make more money, the whole 9. You don’t have to care what people think about you, but you should absolutely understand how people perceive you. I am a firm believer this is the most important characteristic of anyone in sales.

6) Don’t be afraid to play in the mud

While time is a finite resource and you should be mindful of how you spend it — you’re not too good for anything or anyone. Nothing is beneath you and you are not better than anyone.

7) Be annoyingly consistent

You must show up, every day. You must do the same things over and over and over again, and well. Consistency, day in and day out, leads to success.

8) Invest in yourself

Scared money don’t make money. Invest in people, tools, education, the works…when you can afford it. You’ll be happy you did. You can’t do everything yourself, I assure you.

9) Ask and you shall (maybe) receive

You don’t know until you ask. And if they say no, you’re right back where you were before.

10) Don’t be an asshole

This may come off as a joke, but I mean it whole heartedly. In 12 months, I have had over 1,000 conversations, with brands, marketers, friends, colleagues, clients, etc. You don’t always remember the good convos you have, but you certainly remember the bad ones.

I think we can all agree ‘How to Lose a Guy in 10 Days’ is prime time McConaughey. Oh, just me? Cool. Fittingly— in the film, he just so happens to be a marketing + advertising wizard that comes up with the ‘Frost Yourself’ campaign for his jewelry client.

Arguably the greatest film of all time, it focuses on How to Lose a Guy in 10 days — for the sake of an exposè in a burgeoning fashion and lifestyle magazine. I’m a sucker for a play on words so here’s how to lose a client in 10 days.

In agency world, winning clients is tough work. Sales and client services is tough work. Maintaining those relationships and retaining business is extremely tough work. There are so many personalities to navigate, things beyond your control, and at the end of the day, most of the time (not always — in my opinion), the client is right and you’re at their mercy. If you’re on the front lines of communication with these clients, the name of the game is retention and growth. Lots of agencies call their engagements ‘partnerships’ but from my experience, only the best ones actually have real partnerships with their clients. The rest, are often times grasping for straws and figuring out a way to hold on to the business they have and survive the day with their blood pressure at a somewhat normal level.

However, once you’ve reached your tipping point — there’s plenty of things you can do to end that relationship just as quick as it started. In the wise words of Don Draper — the day you win a client is the day you start losing them.

The honeymoon phase between agencies and clients is great. There are lots of exclamation points, charcuterie boards, snacks, wine, and the promise of new. New ideas, new opportunities, new everything. Once the honeymoon phase is over — the real work begins. If it eventually becomes too much to handle — here’s how to lose your client in 10 days (or less).

1. Be slow

Like really slow. Communicate slowly. Return phone calls slowly. The works. Really lean in. Treat nothing urgently. Hell, if you don’t address something, maybe it’ll just disappear!

2. Don’t care

Don’t treat your clients’ business as your own, and definitely remain indifferent to the entire relationship.

3. Lie about capabilities

If you can’t do something, tell them you can anyways. Just figure it out — it’ll probably be fine! Definitely do NOT stay in your lane.

4. Communicate poorly

Be intentionally confusing and vague. Throw in typos for some added value!

5. Make sure expectations are misaligned

Make sure you are NOT you and your client have different expectations and understandings of things like scope. What’s the fun in being on the same page?

6. Don’t be transparent

Lie — as much as possible.

If all else fails, just disappear, change your email, and block their phone number. That should do the trick :)

Finding the right agency, within your budget, can be a challenge. And while many agencies would call their clients “partners,” the truth is that REAL agency/client partnerships are few and far between. 

“Agency/client nirvana” exists when there is true collaboration with transparency and alignment between agencies and clients. It’s when both parties are ACTUALLY helping each other be successful, regardless of an exchange of money.

While it takes two to tango, marketers hold some important cards in the agency/client relationship. When managed well, an agency can feel like a true extension of your team. Since you/your company is footing the bill, you should look at your agency as a true partner you’ve invested in, rather than someone to pass orders to. Here are a few ways to elevate the client/agency dynamic as a brand marketer. 

1. Defined Needs + Clear Budgets =  Pricing Tran$parency

Budget is obviously an important piece of the puzzle. You may not understand exactly what something should cost, and that’s completely valid. The price tag of a flashy, customized website has a few more zeros than one that uses an out-of-the-box template. So if you don’t know the cost, come in with a “we are comfortable spending” budget. Or if there’s a hard number you can't spend more than, give that to your agency partner. They can guide you from the start on how to maintain or come in under that budget.

What’s equally important is that you clearly define your needs to the agency and what needs to be achieved. Take the customized website as an example. What customized features do you need? What level of interactivity are you looking for? What items are negotiable and which ones aren’t? What KPIs will you use to measure the site’s success? Give as many details as you can so the agency can give you the most bang for your buck.

2. Tell ‘em what’s on your mind   

Like any successful relationship, agency/client nirvana requires open and honest communication. Congrats– you've already checked this box once during the budget/needs chat! Now, you have to continue having direct conversations. 

Agencies want to understand their clients more. Trust me. You’d be surprised how many agencies crave that deeper level of feedback. They want to know what’s working well for their client, what’s not going great and how they can continue bringing value to the partnership.

An easy fix for this is carving out a recurring meeting together that’s focused solely on how things are going. It may feel weird at first, but this will create space to address any issues ASAP. Passive/aggressive tactics only lead to tense relationships. Say what’s up, problem solve and move on.

3. Put your expectations on the table 

As someone who talks to marketers and agencies all day, every day, I’ve learned that establishing expectations is a biggie. While their stories are unique, a common takeaway is that real partnerships (of any type) can’t exist without expectation management. 

There are four types of expectations you need to discuss, mutually agree on and document with your agency. First up is expectations of deliverables. An agency has already proved their capabilities and credibility, so “great work” is only half of it. Outline all the important pieces of the finished product– strategy, creation, functionality, performance and so on– before you start building it.

Next up is logistical expectations. Timing is one piece of it. This includes deliverable timelines, communication frequency and timeliness and meeting cadences. The other half is the process. Document how the work gets done, the people it requires and the tools that are used. Figure out the logistics now so both parties can work smarter, not harder, and meet all your KPIs. 

Speaking of KPIs...setting expectations of what success looks like is imperative. Define your vision, goals and KPIs that you’re working towards. Make sure your agency is crystal clear on what needs to be achieved a year from now for you to be happy. Here's another way to look at it: What would make you want to continue working with them 12 months from now?

4. Trusting each other is pretty important, too 

The marketing community is filled with stellar talent and marketers have plenty of options when it comes to agencies. Remember, great work, capabilities and skills are truly just table stakes. You must trust your partner and have chemistry with them in order to get the great work you want.

In agency/client nirvana, trust requires alignment on priorities/needs and how to achieve/measure them just as much as it requires enjoying the journey together. 

Don’t make your trust factors an unspoken rule either. Talk about and agree on these expectations, too. It creates accountability and helps you trust your agency to do the right thing, no matter what the situation is.

5. Find an agency that stays in their lane

Thanks to customers’ ever-increasing expectations, the bar is high for brands and marketers alike. They must be omnipresent, relevant and innovative. They’re expected to be great at, well, just about every part of marketing. Soooo, they need to hire agencies.

But an agency can’t be the best at everything either. The most successful agencies I’ve worked with know this. They stay in their lane from a service perspective. They’re very clear on what they’re best at, and they double down on those few things. They put their egos aside and have trusted partners they work with for services that don’t necessarily align with their expertise.

As a client, it’s important to seek agencies who are realistic about their expertise. This will only help you create better campaigns that meet your customers wherever they are in their journey. 

The recipe for agency/client nirvana isn’t rocket science. What’s not always easy is slowing down to be mindful of what it takes to get to that state and maintain it. With pricing transparency, open communication, expectation management, a healthy amount of trust and the right expertise, you can make your agency/client relationship a true partnership.

Namaste.

You’ve decided you’re ready to hire an agency. Great, congrats! This will be exciting. Panic ensues. Did you know, according to IBIS World,  there are roughly 75,000 agencies in the US? Um, that’s, like, a lot of agencies.

How do you begin? Well, first, take a deep breath. Now, let’s dive in and begin.

Step 1: Take a look in the mirror

Ask yourself these 2 questions many times over: “Do we actually need an agency?” and “Are we ready to work with an agency?”

Many companies presume their needs require an agency and that’s just not the case. Many companies presume hiring an agency solves their problems as well. That is also just not the case. Take a look at your internal resources, goals, budget, needs, etc. and if you end up answering ‘YES’ then let’s move on to your readiness. Often times a company hires an agency and presume they can offload a ton of ‘stuff’ to them with minimal guidance and time commitment. Recipe for disaster. Agencies need client participation just as much, if not more, than clients need agency resources. If you/your team don’t have bandwidth to engage, provide guidance, toss around ideas, approve things in a timely manner, etc., you may not be ready — which isn’t a bad thing. Time and budget are potentially wasted if you’re not ready to be a partner to your agency.

Step 2: Whatcha Need, Whatcha Want

You MUST be able to clearly define your needs, wants, and expectations. If you can’t communicate what you need, how can an agency effectively show value?“Well Daniel, I’m paying an agency to tell me what I need!”

Eh, maybe…still gotta give them something, and the more you give, the more successful you’ll both be. Requirements docs, briefs, whiteboard sessions, etc.; will only make it easier for both sides to find a long term successful partnership.

Step 3: Dolla Dolla Bills, Ya’ll

Ah, the fun part. The age old song and dance of…

Agency: Have you given any thought to your budget?

Brand: We haven’t …why don’t you tell us what you think we need to spend?

Recipe for time wasting and a side of disaster. There are some scenarios where you, as a brand, may not understand exactly what something should cost. Completely valid. A website for example, can have such substantially different price tags, depending on who you talk to and the technical requirements. Come in with a ‘we are willing to spend’ budget. If you can’t spend more than $50k for an example, an agency partner can guide you, from the onset, on how best to maintain or come in under that budget.

Step 4: Expectations, Expectations, Expectations

Both sides MUST agree on expectations for this blossoming relationship. How do you as a potential client define success? What metrics are you working towards? Do you have benchmarks to measure against? One way we like to think about it is, in a year from now, what type of successes, if achieved, would make it impossible for the client to NOT renew their contract.

Put these expectations in writing and make sure both sides agree to them. What you don’t want to happen is a scenario where expectations are misaligned and you agree to work together regardless. For arguments sake, if a client defines success as a 10x return on their investment and the agency does some due diligence and is only confident they can provide a 3x return on the investment, well, then the agency either needs to bring the client back down to earth, or the client needs to find an agency comfortable with a 10x return.

Step 5: Warm and Fuzzies

Chemistry. Compatibility. Vibes vibes vibes. The work matters. Truly, it does. However, the experience matters too. Who do you hit it off with? Who speaks your language? Who can you see yourself trusting for the next 12 months? Who do you trust to pick up the phone, deliver bad news (almost always, there will at some point, be bad news to deliver) in a timely manner, pick up their phone, actually CARE about your brand?

Agencies and brands having a solid connection and foundation allows for GREAT to be produced. You don’t have to be in love, but you do need to at least, be in like with each other 

I hear that often. ‘Why are websites so damn expensive!’ Well, in short, because a lot goes into them!  Of all the services agencies and/or freelancers provide to clients, websites seem to have the biggest delta from a budget standpoint. If you, as a client, speak with 10 different agencies of all shapes and sizes, I’d argue you’ll get quotes ranging from $10,000 – $100k+. From my experience, there are two main reasons.

1. There are 233473474374828203 ways to build a website. Not really, but there’s a lot.

2. Websites have significantly varying levels of perceived value depending on who you talk to.

With so many options for how to build a site, it’s not surprising that there are such widely varying budgets. It’s important to start the process as informed as possible. Here are a few considerations.

• What are the requirements? What are non negotiable things your site MUST have. This can include design requirements, functionality requirements, security, etc.

• How are you planning to manage the site once it’s complete?

  • Who will make updates?

  • Who will ensure it’s secure on an on going basis?

• Is there anything you foresee changing in your business in the next 12 months (or longer) that would affect the site, where you’d need make significant changes?

• What other technologies need to be considered? Do you need to integrate Salesforce? MarTech platform? ERP?

Perceived value is an interesting thing. We as individuals place varying levels of value to certain things, and it’s often arbitrary. The website you want may cost $100,000, but if you don’t perceive it to hold $100,000 in value, you may scoff at that price. A few things to consider when determining the budget you’re willing to spend.

• What would you LIKE to spend/be comfortable spending?

• What internal resources do you have? For example, if you’re able to create all the content, well, that’s one less thing you need to pay someone else to do on your behalf.

• Is your site producing leads?

  • What are those leads worth?

  • What is the life time value (LTV) of those leads/customers?

• Is your site producing tangible revenue? If you’re an eCommerce enterprise your site inherently holds more value to you and your business. Without it, you’re losing money.

• What are the non negotiable things that your site 100% has to have. For a publicly traded company for example, right out of the gate, security and data protection are massive needs, and rightly so, will come with a price tag, whether that’s internal or external resources.

If you need a new website, do some homework on the front end and align your expectations. Freelancers may charge you considerably less, but what will the process be like…perhaps a bit more stressful. A project manager is an integral part of a big website project and often times keeps a clients stress levels at bay 

With all that’s occurred so far in 2020, can you really put a price tag on lower stress levels?

Many moons ago, I quit a very corporate gig, to venture out on my own. I never once considered myself a sales person. Sales had such a negative connotation to me that I refused to lump myself in with the used car salesmen I envisioned when hearing the word. Even now, working for an agency, with my title being VP of Business Development, I still don’t really consider myself to be in sales.

Two years ago…I had a mediocre sales year. My pipeline was great, but things just weren’t closing. I read sales books, lists upon lists of do’s and don’t’s, and followed all the Gary V’s and Tim Ferriss’ of the world. The biggest take away from everything??

PATIENCE PATIENCE PATIENCE.

I made a conscious effort to slow down, and to stop doing the things I hated other sales people doing towards me. I think I expected people to WANT to do business with me before providing some sort of value, but more importantly, before they even knew me. Something I tell a lot of prospects, when I know they are talking to other agencies is really something I stand by.

“At this level, I don’t think you’re going to get terrible work from anyone, truly. We have talented folks, I’m sure they do as well. But, who do you want to be in bed with for the foreseeable future? Who do you trust to pick up their cell phones in a time of need. Who do you trust to take care of your baby?”

That motto has served me well. I care. I care a lot. Probably too much in some cases. I want all of our clients to succeed, and to succeed big. Their success is my success. The day you gain a client is the day you start losing them. True, but what can you do to combat that. Here’s what…be genuine (and definitely don’t be a jerk)!! It’s really that simple.

There are numerous intangibles required to be a successful sales person, in my opinion, and the more you can humanize the process, the more successful you’ll be. You also have to be a lunatic…in a good way  You must have a 6th sense of when clients/prospects need to be ‘touched’. You must have be clever in ‘checking in’ with prospects. You want their money. They know you want their money. How do you still provide value and show them you actually care, even before the deal is closed and you’re in limbo?

Here’s how…

• Be patient: nothing happens over night.

• Be honest: be so honest and transparent that your client/prospect says ‘holy s**t they are honest’. Be especially honest with expectations. Winning business is great, but if you can’t fulfill your promises, the relationship will fall apart, and everyone ends up pissed off. I could write a post of Biblical proportions about the broken model of winning business, then hiring a million people and scrambling to fulfill the account. I digress…

• Actually give a s**t: This one seems obvious, but apparently it’s not, and it’s where I eat everyone else’s lunch. Sales are built on relationships. If I can show a business owner, VP of Marketing, etc. that I care about their business and am eager to help, they want to help me. The trick though…actually care…don’t just pretend.

• Communicate Well: I used to think this one was something everyone did. It is not. Look at how you write emails, how they are structured, are they easy to read, do you sound like a jerk? ARE THEY EASY TO READ ON MOBILE!? Be succinct. Throw in an emoji every now and then if you’re feeling wild and crazy. Reply-All when appropriate. Don’t when it’s not appropriate.

• Be self-aware: Ah, so you’ve mastered the ‘communicate well’ thing above. Super! How do you come off to the people you are talking to? You get one shot at a first impression, sure…but every little bit of communication is all a part of the song and dance and you need to understand how your prospects and clients perceive you.

• Maybe the most important one…Always, I repeat ALWAYS, bring food: everyone loves food

Sales isn’t an exact science. At the end of the day it’s people talking to people. You see what works, and double down on your strengths. And if all else fails, remember…bagels and coffee are the key to everyone’s heart (and wallet) 

It was 2008. I had just graduated from Clemson with a Communications degree in the height of a recession. I figured, I’m wonderful, surely someone will want to hire me!

Side note: I decided to be a Communications major, because at orientation, the Dean said “if you don’t know exactly what you want to be or do, be a Communication major because it’s so versatile and you can do anything.” Virtually every interviewee said “so you’re a communications major…what can you do”….ANYTHING, ASK MY DEAN!

After moving in with my roommates (parents) I decided to upload my shiny resume (with virtually nothing on it) to every ‘cool’ job board I could think of. Social media was still in its infancy back then so along with Nike, Playboy, and Coke, I added my resume to Facebook’s job board. I heard nothing, shocker.

Fast forward roughly 6 months later, to the beginning of 2019 and I receive an email from a recruiter at Facebook telling me they’d like to consider me for a contract role. SHUT UP. I immediately deduced that this must be some sort of scam and someone is trying to steal my social security number. My roommates (parents) agreed.

Some of the details after that are a bit hazy. I made it through several phone calls and remember the final interview was a screenshare with my would be boss and his colleague, where I was asked to perform several tasks while they watched me work. ‘How would you do this?’….’How would you do that?’…I think at one point I blacked out but I do vividly remember getting off the phone, dripping in sweat, sitting in my office (childhood bedroom) thinking what just happened.

A few days later I got the call that they wanted to hire me! Holy Sh*t…I have a job with Facebook!?!?!. It was super glamorous. I worked from home on their self serve ad platform and I believe I made $9/hr. Sadly, I received no stock. Thanks a lot, Zuck. My job was to find companies that had a Facebook page, that were NOT currently advertising on Facebook. I’d then advertise for them, launch a campaign, and send a direct mail piece with the results and a free ad credit for them to take over. Basically a way of showing them, look what I did…here’s some free ad money, you should start doing this for yourself. At the end of the contract, there was no full time offer, still no stock, and I was a free agent, yet again.

I did learn a lot however. I was able to see behind the curtain of one of the (soon to be) biggest companies in the world. I also walked away with 2 key lessons.

1) You simply cannot replace ‘doing’. What do I mean by that? In my current role I discuss social media, click ads, etc. with clients on a daily basis. Having actually ‘done’ it myself gives me a much better perspective and allows me to communicate more clearly with my clients who aren’t as well versed.

If you have the opportunity, ‘do’ as much as possible. Reading is cool and all, but applying that knowledge to real world stuff will make you better at what you do.

2) One small teeny tiny action has the ability to change your entire life…or at least point you down a path. As Nike would say, Just Do It. Uploading my resume to Facebook’s job board took roughly 2 minutes if I remember correctly. While I didn’t lad a full time job, once Facebook was on my resume I was able to parlay that into job interviews and several offers. It also pointed me in the direction of social media and marketing which is something I truly love. If you’re ever thinking, eh, this is a long shot. Do it anyways, you’ll be happy you did.

Picture this. You wake up to a gorgeous day outside. Sun shining, birds chirping, all that good stuff. You grab a basic, yet delicious avocado toast, favorite caffeinated beverage, and head to the office. The office dog greets you, tail wagging. TODAY IS A GREAT DAY.

You unpack your things, you sit down at your desk, open your laptop, turn on your moderately embarrassing (for someone your age) pop playlist and are ready to attack the day. Inbox only has 10 emails!? NOTHING CAN GO WRONG TODAY!

Then. It happens. Your mood quickly shifts. The avocado toast begins to work itself back up and no amount of office dogs in the world can help you. Your client has ‘come in hot’ to your inbox. They have entered your happy place with anger, malice, misinformation, emotion, and poor grammar/line breaks to boot. In your head, you can hear them yelling these words at you.

Your shock turns to anger, annoyance, and 25 other emotions. Your first instinct is to pound the keyboard like Beethoven playing the 5th Symphony. This client is flat out wrong, and you’ll refute them point by point, issue by issue. You’ll reference emails from months prior, screenshots, charts, graphs, the works! You’ve got an air tight case, and you’re ready to go to war.

I assure you, 99.99999% of the time, this is NOT the path to fruition. Don’t push send. Seriously, don’t do it. It’s not worth it. Here’s why. Besides probably feeling regretful, this route doesn’t just burn a bridge, it tears the bridge down, and allllll the surrounding nearby roads. Profound, huh? Sales is a cat and mouse game in a sense. I want clients money. They know I want their money. And I know they know I want their money. In exchange for $$, I myself, and my company, provide value and a service. Since I don’t physically do the work; build the website, design the logo, etc. my value comes in the form of education and communication. You have no clue who this client will talk to about this, what their network is like, and how they will describe the situation. You must get them back on your side.

Regardless of the industry you’re in, chances are, your job or company deals with some sort of sales transaction. It could be a physical product (apparel, technology, etc.), your time (lawyers, CPA’s, etc.), a service, or numerous other things. Regardless…it’s all people. Let me tell you something, some people are awesome, some people suck, and some people are awesome sometimes and suck the others. Myself included. I have bad days. I am a dick to Comcast when I call them to tell them my Internet is operating at a snails pace. SERIOUSLY HOW IS IT SO SLOW!?!?!?!…I digress. Dealing with the people aspect is the most difficult part of most jobs, mine included, also the most rewarding. It’s funny/ironic though…both sides of a transaction have basically the same goals.

• Everyone wants value. You’re either getting value or providing value.

• No one wants to be screwed financially.

• Everyone wants to look good to their bosses, superiors, and colleagues.

Aside from the adrenaline and overall feeling of ‘winning’ a new client or project, diffusing situations like the one I described is the best part of my day. Here are some of my patent pending tips for cooling off an angryyyyyy email.

• Pick up the phone. Emails are cool, but I find most of the time if I call and talk to them, it’s much easier, their attitude changes, and all is right in the world again. Make sure to follow up with an email for documentation purposes

• Put yourself in their shoes. There’s most likely SOMETHING you can relate to as to why they feel how they do. They very well may be ‘wrong’ by the letter of the law, but it may just be because they don’t understand something the way you do. Education is paramount.

• Show empathy: regardless of right or wrong, the goal here is to find a middle ground that appeases both parties.

• If you are wrong, and they were justified…take blame, fall on the sword, and let them know what you’re going to do to make it right.

• BE NICE. This seems like common sense and something we learned in elementary school, but I find this to be rare in the business world. If you’re nice, people are far more willing to help and be nice in return.

Every situation is different. Every person is different. There is no sure fire way to handle these situations. However, if the office dog doesn’t provide the stress relief required and all else fails, write your angry response, and send it to a colleague…just make sure the client isn’t CC’d 

The last 2 years have taught us all a lot about ourselves. Quarantine/isolation sort of forced an introspective look at who we are, what makes us happy, and what's important. It also took the traditional 'workplace' and flipped it on its proverbial head. For roughly the last decade, I've had a flexible work schedule/environment where I could, within reason, come and go as I please. Most days were spent at the office, home, coffee shops, and on site with clients for meetings. The beginning of Covid was a breeze. I love the flexibility of working from home and not being tied to one location. After a few months of seeing the same 4 walls, every day -- that feeling of joy dissipated.

Enter Switchyards, a community club/co working space/coffee shop with immaculate vibes and a helluva price point. Switchyards, quite literally, was a godsend for my mental health. Having a place to go, being around people, and forming relationships with others in the community, many of whom are in the marketing space as well, has been the perfect addition to a flexible work schedule. Check out the quote and full story on what some other people are working on at Switchyards, here.